WANDERLUST RENTALS is the photo booth I managed for 4 years.
It started as a passion project; my dad built the booth for my sister's wedding in 2011. He simply wanted to build a fun interactive activity for attendees. However, after so much positive feedback, it was clear others wished to have the opportunity to use the booth. He encouraged me to take on the business because he wanted no more responsibility than helping with the setup/takedown!
This project has been a lot of fun because of the all-encompassing nature. I had a great product- a beautifully crafted green screen photo booth- and the opportunity to transcend into a solid brand and improved experience for others.
I branded the photo booth as "WANDERLUST RENTALS" because the green screen allows for users to be anywhere they want. Many of our weddings we've rented to have used significant locations around the world as backgrounds, for example a country they studied abroad together in, or a family farm.
The photo booth is a multi-level interactive experience. On top of the user having control over which backgrounds they would like to use, they can see in real-time the backgrounds switching out by viewing on the touch screen.
Since the photo booth is not a franchise and it was first-time use for everyone, the UX had to have ample consideration. The program interface we used at my sister's wedding was functional, however due to the text-based/monotone interface there were several times we would have to assist guests with what button to press next, or what to do. So once it was decided that I was going to brand and rent the booth, I was able to work with my dad who did the backend developing in creating an interface that was easier to navigate for a guest. He basically let me know what space we had to work with, and I transformed the interface to be much more graphical and visually-leading. While the placement of buttons couldn't be in my control, I was able to use tools like color, shapes, size, and font tone. This ensured users of all ages and eye sights could navigate the photo taking experience with ease. The end goal is for the users to associate the experience with fun and not stress!
You can see in the images that we have been able to use some fun backgrounds, including space cats and pop culture references.
Included in each rental is custom graphic design for the prints, as well as background images as needed. For example- one wedding we rented to had a theme of gold glitter, so I photoshopped 3 different gold glitter backgrounds for the green screen, and also created a custom label strip on each print with the couple's name and matching elements.
Since 2011 my dad and I rented out the booth, with me managing rentals and the custom graphic design for each client, and with him helping with the set up and take down. Initially after admitting we didn't quite have the time on the weekends to commit to events, and ultimately after I left for a wanderlust-fueled trip around the world myself, we halted the service. Maybe some day I'll utilize the technology and concept into a revival project, but for now the booth is tucked away in a closet. Working events and contributing to happy memories of those attending is quite a rewarding and fun expereince!