Graphics and custom vector illustrations created for the pop culture talk radio station myTalk107.1, based in the Twin Cities and streaming nationally.
myTalk107.1 is unique in that it is the only talk radio station in the country that talks entertainment all day. There are discussions about new movies, current events, special guests from the entertainment industry, and opportunities for listeners to call in and contribute to the conversation. Overall the station is quite positive and vivacious, supports the local community and values listening just as much as speaking, which is why I feel it is so great.
The station is very integrated into social media channels and relies heavily on the website to host promotions and share content shared on air, so graphics end up being quite useful with this audible platform.
I helped developed an identity for myTalk that is modern, bold, colorful, and consistent with the use of flat primary colors, polka dots, sharp angles, and white space. I created a new series of billboards that stepped away from the previous brand and represented this new identity.