Hello! Loop & Laurel Design is me, Danielle: a freelance designer from Minneapolis with a love for legitimizing brands & improving the human experience with good design.
You may need help with:
Custom Icon design
…and I can help, having:
6+ years in professional FT design positions
10+ years freelance design experience
1 BS in Graphic Design from the U of Minnesota, Twin Cities
Won x3 design + illustration competitions
14 independent art shows
My own projects and products, understanding first hand the impact of solid branding
A curious, objective approach to design
The visual representation of your brand is how you grow from average to spectacular. It's what builds credibility, and in our ever-visual world, it's how people may listen to your story. Good design is both function and aesthetics, intention and beauty, and I enjoy legitimizing brands with clever and creative solutions.
At VOLT Studios, Minneapolis
I worked several years at the post-production shop VOLT Studios, where I wore the hats of Production Artist, Motion Graphics Assistant, Designer, & PA. Our small talented team collaborated with the most influential ad agencies in Minneapolis on high end video projects for top notch brands like General Mills, Cadillac, and Subaru. I was fortunate to have worked with such talented people to learn from. This experience taught me attentiveness to detail, professionalism, and how to balance it all with fun.
At Hubbard Broadcasting, Minneapolis
Then for several more years I was a FT Designer at Hubbard Broadcasting. Notable projects include: full identity system for the 2016 Cat Video Festival, (help with the) rebranding of the unique entertainment-focused talk radio station myTalk107.1, and social media graphic development for national and local businesses with our Social Media Management team. It was rewarding collaborating so closely with business owners and Program Directors in the quickly adaptive climate of media.
6 months working remote for Hubbard
In October 2016 I jetted off on a life goal trip around the world while working PT and remote for Hubbard Broadcasting. This experience has positively influenced my design consciousness- immersing in new cultures and ways of living has lead to sparking more creativity and further reinforcing the important role of good design on the human experience, no matter what language is spoken. There's crucial value in cross-cultural communication, which will only keep increasing as our wonderful world becomes more connected. Visual design (especially icon design!) is a wonderful tool for this. Many skills pertaining to design were gained from this experience such as being more open minded, less stuck on one idea, the curiosity to genuinely seek an objective solution rather than letting ego get in the way, and also further reinforcing my passion for using design as a tool to legitimized brands.
Passion for creating
I've always been entrepreneurial throughout my life, so I understand the position of my design clients since I legit am in their shoes too. In the past I’ve managed a photo booth, started a design collective to counter street harassment, and always had some kind of side project going outside of my main job when I had one. My current projects include Hip My Trip and I am slowly building up my icon packs to sell. Little Eye is the develop and design shop of my partner and I where we can host, develop and help with your various web projects. Our first project together was a fun tab manger for Chrome we collaborated on called SplitUp!, also we can give websites a cosmetic and functional makeover such as what we did for my mom's food blog, Cooking On The Front Burner.
100% remote freelancer
Currently I am a “Rome-ote” designer— meaning, a location independent designer primarily residing in Rome. Italy is wonderful and such an inspiring environment to be in as a designer! Efficient use of time to me means being fully present and committed to projects when they exist opposed to being on the clock at a 9-5 with downtime throughout the day, so I love my current freelance lifestyle which allows me to best focus on improving as a designer and human. If you have any questions about working with someone in a different location than you, don't hesitate to ask!
The greatest (and most difficult) lesson I've learned about design is to be very conscious of how ego (say— being fixed on the initial idea tunnel vision) can be the greatest road block to coming up with the best objective solution. Design principles and listening should be leading the process, always. The goal is to build the best solution, not the first one.
Contact me via e-mail or with the form at the top of this page about any questions you have.
Oh, and thanks for making it this far down the page. ^_^
The latest I'm up to on Instagram (@daniella_loop_and_laurel) —